NAVISTAR HX + LT Launch

Experiential Event and Video

Summary

While at George P. Johnson, Peter D'Amato led the creative direction and execution of the Navistar HX launch in Las Vegas (live action stunt video, overall story development and creation of a 2 acre stunt / ride&drive track with the help of some engineering marvels.

Client
Navistar Trucks
Creative Director: Peter DAmato
Agency: George P. Johnson